23May/101
What we can learn from Microsoft’s Twitter Strategy?
In a recent white paper by Microsoft on social media marketing, it unveiled some of their social media strategies i.e. what they think about social media and how they slowly learnt the social media tactics and leveraged the various social media platforms for their benefit.
Social Media marketing require careful planning, according to the Microsoft spokesman:
“Decisions need to be made about resourcing, desired outcomes and tactical considerations before suggesting your audience follow you or become a fan “
It also requires substantial investment in time, education of staff and execution, to keep social media conversations alive and viral.