Google Ranking Algorithm Update – How to take benefit:
On Saturday 21st August, 2010 Google released another important update in their ranking algorithm. After this update search queries that are more focused towards specific site/brand will get more than one search results from one site on first page! The example that was demonstrated by Google [exhibitions at amnh] contained almost 7 links from a single domain.
According to Google: “For queries that indicate a strong user interest in a particular domain we’ll now show more results from the relevant site.”
This is a very major change in Google’s Algorithm, this means that if you succeed in creating a reputable website on internet or if your services are related with your website then people searching for you are more likely to find you than your competitors, provided that you have optimized your site well.
Hence the major take away from this change is that along-with your regular SEO efforts, you should now focus on intelligent internet marketing so that users search for services along-with your domain/brand name. In this way you can capture a lot more SERPs area than before.
This update is again focused on benefiting big and renowned brands and improves their dominance on search engine results. Although this kind of update will provide user with more “related results” but it will reduce diversity in search results, which is quite as important as related information.
What do you think how this change will affect your brand and your site’s rankings in Google?
October 19th, 2010 - 22:15
Thanks for this amazing tidbit! I will definitely have to implement this in my blog!
Cheers!