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For professionals in every discipline be it IT or not, blogs are not uncommon or unknown.  Blogs are —a simple way of carrying a message, be it a piece of interesting news, some pictures of interest, or a video. They are easily set up on any number of platforms and provide individuals and companies with an official voice, albeit in a more casual and conversational tone.
“A well-written blog, kept up-to-date with regular and informative posts, is in fact a gold mine…”
Whether you have been blogging for a while or setting up a new blog, there are a few things you have to do before you start a blog or you can do now to improve your blogging experience and outcome:

• Ask yourself what your aims are. Is it about just PR and news, or are you going to provide help and support?
• Be careful your readers don’t bounce off the page thinking “so what?” They’ve taken the time to come to your site, so make sure there’s some kind of action involved or they feel enriched in some way for having spent time reading your words.
• It becomes harder to keep up the blogging spirit after sometime of blogging. So decide “Who is going to manage the blog? “ It must be kept current. If you cannot write daily or on tight schedules, you should write 3-4 posts at a time and publish them later, but keep your posting on schedule.

If you can’t be bothered to keep your readers interested, how can you keep your customers happy?
Once you’ve set your blogging mantra, it is important to set up goals. It helps to have goals as they keep you focused, and help tell your story internally. Ask yourself:

• How will you measure success?
  • Increased traffic?
  • More comments?
• How do you define your ROI? What’s the return on investment or the return on inaction?

No matter you are newbie or a veteran, you can always improve your blog by considering these questions. I have found these questions apparently basic yet powerful enough to bring an overnight change in your blogging experience. I suggest you to write these key questions on simple sheet of paper and hang them besides your writing desk. This will not only help you keep focused but also provide you enthusiasm and passion by constantly reminding you the goals, you had in your mind the day you started blogging.
So what is your blogging mantra? share in the comments below.