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Making Social Media Strategy

Important Points to think when planning your online presence and social media strategy.

Some important Social Media Sites:
Although there are many social media sites and there number is increasing day by day following is very short list of most prominent ones to start your work. Keep it noted that every site that serves the purpose of community building, sharing and discussion can be referred to as social media site, social media is not limited to popular branded sites only. However you should start with your presence over these:

What points to monitor on social media:
The following aspects should be focused and well documented while you are on social media:
Maintain a company profile page
Monitor and respond to mentions of company or products
Sponsor group(s) to answer customer questions
Interact with bloggers, as well as with members of the traditional press
Use social networks to distribute press releases and news items
Have a formal blogger relations program
Actively promote yourself through messaging
Use online focus groups
Research new product ideas
Monitor trends among your customers
Start a user group (or groups) for customers
Provide ways for customers to interact with your company
Providing an API will become an increasingly relevant way of marketing. It’s a great way of getting talented developers and thinkers to imagine new ways of promoting your products.
APIs have worked well for Amazon and iTunes, I expect lots of other e-commerce outfits to follow suit.
Customer-driven companies research current customers to learn about their desires.
Gather new product and service ideas, and test proposed product improvements When customers do not know what they want, marketers can try customer driving marketing--understanding customer needs even better than customers themselves do, and creating products and services that will meet existing and latent needs now and in the future.

Advertisement on Social Media:
Although the main invest in social is time itself, but sometimes it is good idea to use formal advertisements, while keep the following points noted:
Aim is to sell what they make rather than make what will sell in the market
Sponsor interactive content online
Employees should be trained in cross-selling

Working on social media is quite time consuming and over whelming but pays in long turn. I have tried to summarize important points here, if you have any more creative ideas, feel free to share.