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Microsoft’s Facebook Strategy, What is in it for Social Media Marketers?

We all know the tremendous potential of traffic, brand promotion and customer interaction on facebook. And it is always good to explore new ways to benefit even more from this social media platform by studying and analyzing the tactics of big brands.

This article is a sequel of my articles aimed at analyzing Microsoft’s Social Media Strategy. Let’s learn how Microsoft leveraged the “real time coverage” of events on Facebook and used it for brand promotion and increasing fan base.

The First Step of Microsoft on Facebook:

Pages or Groups? --- is the first inevitable question for every organization starting on Facebook and Microsoft faced the same. The wining option however was that of “pages”, Microsoft spokesman elaborates the reason, in a white paper, as follows: