Website Optimization
Is a far more crucial and technical subject than search engine optimization. Although SEO has it's own technicalities but to get traffic is relatively easy than to convert that traffic in leads and loyal visitors. This section of the site is dedicated to website optimization, processes to improve user experience and maximize ROI.
As with any process continuous improvement and analysis is the key to perfection, remember, "to improve is to change, to perfect is to change often". I strongly believe in continuous monitoring , analysis and improvement of processes.
There are many steps involved in website optimization from conversion optimization to A/B testing, landing page optimization and website usability enhancements. I will keep on adding articles to these and other related topics, so bookmark this page for future reference.